Modern Chinese Automotive Review
Based on the reference material provided, here is the English translation of the webpage content regarding BYD’s March 2026 sales performance.
🚗 BYD Secures Crown with Over 300,000 Sales, Overseas Volume Hits New High
Source: Yangzi Evening News | Date: April 2, 2026, 15:05
On April 1, BYD released its production and sales data for March 2026. The company’s monthly total sales reached 300,222 units, strongly breaking the 300,000-unit barrier. It secured the championship for Chinese automakers and continued to top the charts as China’s new energy vehicle (NEV) sales champion for 58 consecutive months, solidifying its leading position in the industry. So far, BYD’s cumulative NEV sales have exceeded 15.8 million units. With first-quarter sales totaling 700,463 units, the company has achieved a perfect start to the year with hard-core data proving its dual strength in technology and scale.
📊 2026 March China Auto Market: Top 10 Automakers/Groups by Sales
| Rank | Company/Group | Sales (Units) |
|---|---|---|
| 1 | BYD | 300,222 |
| 2 | Changan | 270,600 |
| 3 | Chery | 240,678 |
| 4 | Geely | 233,031 |
| 5 | Great Wall | 106,198 |
| 6 | Leapmotor | 50,029 |
| 7 | Li Auto | 41,053 |
| 8 | NIO | 35,486 |
| 9 | Seres | 27,484 |
| 10 | XPeng | 27,415 |
| Data Source: Public data from部分 automakers and listed companies. As of 23:00 April 1. |
📊 2026 Q1 China Auto Market: Top 10 Automakers/Groups by New Energy Sales
| Rank | Company/Group | Sales (Units) |
|---|---|---|
| 1 | BYD | 700,463 |
| 2 | Geely | 369,059 |
| 3 | Changan | 199,282 |
| 4 | Chery | 157,976 |
| 5 | Leapmotor | 110,155 |
| 6 | Li Auto | 95,142 |
| 7 | NIO | 83,465 |
| 8 | Xiaomi | 79,000+ |
| 9 | XPeng | 62,682 |
| 10 | Great Wall | 52,630 |
| Data Source: Public data from部分 automakers and listed companies. As of 23:00 April 1. |
🚀 Brand Matrix and Global Expansion
Brand Matrix Fuels Growth
The brand matrix is performing strongly, with high-end布局 steadily落地.
- Dynasty & Ocean Series: Contributed 262,327 units, serving as the main growth engine.
- Fangchengbao: Sales reached 25,926 units, a year-on-year surge of 222%.
- Denza: Sales reached 7,133 units; the second-generation Denza D9 opened pre-orders.
- Yangwang: Sales reached 307 units, a year-on-year increase of over 130%.
The brand coverage spans from family essentials to off-road performance and luxury flagships, meeting diverse market demands.
Overseas Market Soars
Global strategy yields significant results. In March, BYD’s overseas sales of passenger cars and pickups reached 119,591 units, a year-on-year surge of 65.2%, hitting a new high for the year. In the first quarter, overseas cumulative sales reached 319,751 units, accounting for nearly 46% of total sales, becoming a core support for stable performance growth.
- Song PLUS DM-i: Sold 22,531 units overseas.
- Yuan UP DM-i: Exceeded 3,000 units in its first month on the market.
- Global Network: Factories in Thailand, Brazil, and other locations are陆续投产 (gradually commencing production), continuously improving the global sales and service network. “Made in China” is accelerating the赋能 (empowerment) of the global automotive electrification transformation.
⚡ Technological Innovation and Charging Breakthroughs
Technology Drives Sales
In March, BYD released the second-generation Blade Battery and the Omni-directional Flash Charging technology, solving the problems of slow charging and low-temperature charging. This刷新 (refreshed) the charging speed record for mass-produced global vehicles.
- Sky’s Eye B Intelligent Driving System: Widely普及 (popularized), covering High-speed NOA, Urban NOA, and full-scenario parking. It首创 (pioneered) a parking safety safety-net policy, reshaping the benchmark for mid-to-high-end intelligent driving with dual upgrades in safety and intelligence.
Charging Infrastructure
The first batch of Flash Charging Highways stations have been投入运营 (put into operation).
- 5,000 Stations: Officially launched online.
From domestic champion to global acceleration, from technological breakthroughs to product popularity, BYD is building a full-chain advantage of “Products + Technology + Services” with technological innovation as the core and global布局 as the leverage. Sales are expected to continue to rise in the second quarter.
